RUN AN INSTAGRAM CONTEST
Contests are always popular in social media, and Instagram is no exception.
Instagram contests are fun and engaging because they are fast-paced and easy to take part in, and, of course, because there's a price up for grabs.
To run a contest on Instagram, you need to offer an item or a service, or even something so simple and effective as a shout-out, to the winner or winners.
You can offer this prize in return for engagement, either in the form of likes, comments, reposts or other types of interaction.
Beware that Instagram requires you to follow a simple set of ground rules for a contest to be in accordance with their regulations!
You need to clearly state the terms and conditions of your contest, you can not ask people to tag you or others in photos where you/they aren't actually represented, and you have to impress upon your readers that your contest isn't in any way sponsored, endorsed or administered by, or associated with Instagram.
TRY A DIFFERENT CAPTION LENGTH
This approach to Instagram engagement is unconventional, and you won't hear a lot of people talking about it yet, but it can have an incredible effect and I bet my cat it will become a "thing" in not too long!
- Just like Pinterest went from an image-only platform to having great success with Rich Pins and full recipes, Instagram too allows for far more text than the average quick-caption.
In fact, Instagram allows for a whopping 2000 characters in the captions of any image! That leaves room for anything from full recipes to in-depth tips and almost a whole blog post.
Large businesses are already catching on, and are beginning to experiment with detailed descriptions and text-heavy posts. Personally, I find that any post I share with quality blogging tips and considerably more text than the average image, almost without fail receives vastly more engagement. Just look at this: