5 Reasons You’re NOT Getting Results with Pinterest

So let me guess - you heard amazing things about what Pinterest can do for your traffic so you signed up for a fancy Pinterest course, right? You implemented everything the “right” way but still aren’t getting results.

 

You’re SO frustrated that you’re doing everything you *should* be doing, but aren’t getting the success that others are bragging about. Sound familiar? The thing is I hear this all the time!

 

You're thinking "If I’m doing everything I should be doing then what’s the deal?"

 

I can promise you if this is you then at least one or all of these are in play…

 

 Want to know why Pinterest marketing isn't working for you? One or all of these 5 reasons may be the culprit! Plus an action plan to fix them to get huge success using Pinterest for your business! #pinteresttips #pinterestmarketing #socialmedia #socialmediatips #pinterestforbusiness 

 

Reason #1: Your Graphics Suck

 

This is something I see a lot. I get it - not all of us are graphic designers so we do it ourselves. Canva is a lifesaver, right? The thing is with Canva is that EVERYONE is doing the same thing. With the same style, fonts and not forgetting those stock photos you got for free. 😩

 

This basically means that your pin graphic doesn’t stand out - and gets ignored (despite the effort you’ve put in to get it SEO optimised. Hopefully - more on that below).

 

Want to know the formula for creating great graphics? Well here it is:

 

Consistent Branding + Call to Action = AWESOME graphic.

 

Action Step: Get a graphic designer to create a template for you! (I offer this service! Find out more...)


 

Reason #2: You’re Not Being Consistent

 

You’ve optimised your account, boards and content - and you’re happy with it. Your amazing pins have been added to your boards.

 

Now what? Are you pinning daily (or scheduling content to be shared daily)? Are your own pins going out first every day? Are you sharing your new content to Tailwind Tribes?

 

It may seem like a lot of work - but it really isn’t. It’s just strategy and making sure that you utilize tools that will automate the process for you.

 

Action Step: Set aside an hour or so a week to plan out your content in Tailwind and put it into the schedule to go out on a daily basis! (Make sure your first 5 pins after midnight UTC time are your best content).

 

Sign up for your free Tailwind trial here*



Reason #3: You’re impatient

 

Oh this is a big one! As nice as it would be to get results instantly, Pinterest simply isn’t the platform for that.

 

I’ve had clients who were miffed when they didn’t see results they were expecting after a couple of months. Seriously, lower your expectations. Pinterest is a marathon, not a sprint.

 

Pinterest is also a search engine which means it takes time to get your content found. Although Pinterest are working on this with the implementation of hashtags and the 'expore' tab - so expect this to get quicker in the coming months! :)

 

Action Step: Plan out the results you want from Pinterest but be realistic and extend that timeframe (6+ months ahead)!

 



Reason #4: Your account is too broad

 

Your Pinterest boards are all over the place.

 

Let’s say you’re a social media manager and you want to attract your ideal audience (people who will be interested in YOUR content & actually hire you) but your followers and monthly viewers aren’t *really* interested in your social media or business posts. They’re more interested in your home decor or recipe boards. This means that they’re not engaging with your content and certainly not gaining you any traffic.

 

If you want to take your presence on Pinterest seriously as a business owner you need to show your audience exactly what to expect from you - not bolster your followers or monthly viewers to make yourself look more popular. That’s a waste of your time - and seriously - who of us have time for that?!

 

Action Step: Focus your boards on what you have to offer and surrounding topics. That will help you to build an engaged audience. Quality > quantity.

 


Reason #5: Lack of optimisation

 

So, you've kinda optimised it. Written a sentence and added some broad keywords. 

 

Each and every piece of your content should be optimised so it actually gets found by your audience.

 

That means that you should be thinking about how to make the most of that description! It should make sense - and not just be random keywords you think will be searched for - but meaningful sentences with a call to action.

 

There are 3 steps you should take when writing your descriptions:

1. Research WITHIN Pinterest to see popular keywords and phrases for your type of content.

2. Weave coherent sentences together interspersed with these phrases as well as broader topics

3. Add a few relevant hashtags!

 

(If you want to know more about how you should be writing your descriptions (with an example) you can check out my post The New Pinterest Rules: How to Use Pinterest for Business in 2018)

5 Reasons You're Not Getting Results with Pinterest

 

Do any of these resonate with you? Which one do you think you may be guilty of?

I promise you - I’ve hit them all! 😂


* This is an affiliate link so I will receive a small commission if you sign up. I only recommend tools I believe in and trust. 

The NEW Pinterest Rules - How to Use Pinterest for Business in 2018

Want to watch me discuss this LIVE?

Join me at 2pm BST on May 2nd on Instagram!

As we know, Pinterest is a growing platform, which means that they are constantly testing out and implementing new strategies. And yep - it's time for another one!

 

So this means that what's worked for us in the past to get traffic, subscribers and sales through Pinterest now isn't the case. If you want to get ahead of the curve, these are the new steps to take to maximise your effectiveness on Pinterest! 

 

In this post I'll be discussing the 4 main ways to amend your Pinterest strategy going forward. These tips have come directly from Pinterest as the best practices - and if you'd like to delve into them further you can watch Tailwind's fantastic webinar with Sarah Hoople Shere - Pinterest's Head of Product Marketing

Ok so here we go! 

 Pinterest have just updated their best practices which means that your Pinterest strategy will need a facelift! These new rules will massively affect how you'll be found in the smart feed which will result in how effective your success with Pinterest will be.  It's especially important if you use it for affiliate marketing! 

Pinterest have just updated their best practices which means that your Pinterest strategy will need a facelift! These new rules will massively affect how you'll be found in the smart feed which will result in how effective your success with Pinterest will be.  It's especially important if you use it for affiliate marketing! 

 

Tip #1: Your Followers Actually Do Matter on Pinterest

It's been widely recommended that followers on Pinterest didn't really matter a huge deal before this update. Whilst they're not the most important aspect you should be focused on (we'll get to what is in a moment) they now should be a consideration. 

 

The reason for this change is this - whenever you create new content (and Pinterest LOVES new content) it gets shown to your followers FIRST! If your followers engage with it then it gets rolled out in the smart feed and gets shown to non followers. 

 

This re-iterates how important it is to have relevant followers who are interested in YOUR content. I've mentioned this before - but you need to keep your boards as relevant to your brand as possible. Don't try and bulk up your followers and viewers with random boards.

 

For example - if you're a social media manager, keep your boards on business, branding, entrepreneurship and social media topics. Don't throw in recipe, fashion or home decor boards, for example. Whilst your ideal audience may be interested in these topics, it can be confusing about what content they can expect from you personally. 

 

Rule of thumb - It's better to have a small number of followers who ENGAGE with YOUR content than a large number of followers who are following you for your other irrelevant boards on your profile (i.e: not your content). 

 

Tip #2: Your First 5 Pins of the Day are Crucial

This is the biggest NEW update that is THE change maker. 

 

Remember tip number one - your newest content gets shown to your followers first so they can engage and get it into the smart feed? Well yep - the first 5 pins of the day get PRIORITY. Here are a few pointers to make sure you're making the most of it! 

 

1. A new day starts at Midnight UTC time. For me, I'm currently on GMT and that's 1am. If you're on PST, for example, that's 5pm the day before! This is important because when you're setting up your schedule you need to make sure that those 5 pins after midnight UTC are your BEST content! 

 

2. Make sure those 5 pins are your OWN content - coming from your own website! You want to make sure that your followers engage with your content as a priority and this is the best way to get their eyeballs on it. 

 

Tip #3: You Don't Need to Manually Pin (Hallalujah!)

To be seen as an active pinner by Pinterest you can set up all of your pins (yours and others') in a scheduler and don't need to go into Pinterest directly. I use Tailwind because it's terrific.

 

You can sign up to Tailwind here: https://bit.ly/2rb47gW*

*This is an affiliate link so I'll get a small commission if you sign up, however it's a tool I highly recommend!

 

This streamlines SO much. You can literally spend an hour a week scheduling your content out and leave it. This is the best way to make sure that you're making the most of your time! #tresimportant! 

 

Extra juicy tip: Pinterest like to recommend your content (boards & accounts) in the smart feed to your non followers and for you to be eligible they require 3 things: 

1. Be an active pinner (yes - scheduling your content out using Tailwind DOES make you an active pinner)

2. Have a business account

3. Claim your website

 

Tip #4: Editorialise your Descriptions

So this means that you should ensure that your descriptions (pins, boards and account bio) make editorial sense. Not just a load of keywords and hashtags! 

 

Give your description that extra ooomph that not only makes sense, but urges the reader to click through! To do this Pinterest recommend lacing meaningful descriptions with topics and phrases that your audience will be searching for to find your content. 

 

For example I have a video where I discuss the truth about Pinterest marketing, the fact that it takes patience and consistency to get results. For my description (below) I've made sure I weave specific keywords that I know people are searching for (as well as broader topics) into the description.

I have also made the decription clickable by urging the viewer to click through to find out what this "cold, hard truth" is! I've also included a few relevant hashtags. 

 

The cold, hard truth about Pinterest marketing! In this video I let you in on the #1 factor that will determine your success when using Pinterest for business! #pinterestmarketing #pinterestmarketingtips #pintereststrategy #marketingstrategy #socialmediatips

 

Extra juicy tip: Research in Pinterest as to what keywords and phrases are top searches for your content! You can also use it for content creation purposes! 

 

And that's a wrap! I hope it was super helpful!

Do let me know in the comments if you'll be amending your Pinterest strategy and which tip you're excited to start implementing! 

Clare x